"Video game developer Capcom is working with a leading academic on an initiative to embed subliminal lessons about physics and maths in game play.
Nipan Maniar, a senior lecturer in creative technologies at the University of Portsmouth, who created the cultural awareness game C-Shock, is collaborating with Capcom to provide structured learning environments in games.
Players exposed to the messages and ideas will not be consciously aware of what is being delivered.
The idea is to develop mind programming techniques in the architecture of video games which will address subject areas that many students find hard to grasp."
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